Marshall Power announced on 31 January that they will cease battery manufacturing in Edinburgh North, South Australia by the end of 2014, when the site will operate as a distribution centre.
The business owns a range of leading automotive battery brands including Exide and Marshall, which continue to be sold across Australia and New Zealand. Some of these products have been manufactured locally while others have been imported.
“We recognise the great work of our manufacturing staff in South Australia and they will be fully supported throughout the transition. All viable options have been explored and due to competing imports and to deliver increased value to all Australian and New Zealand motorists, we have no choice but to fully utilise our associated companies to manufacture offshore. Whilst we are deeply saddened about losing some of our team, this announcement delivers long term viability and allows us to continue to provide best in class product and a new range that will secure continued supply and value to our customers”, said Andrew Duncan, Marshall Power Australasian Sales and Marketing Director.
“Our business will continue to supply Australian car manufacturers and our Australasian aftermarket customers. Today’s announcement is not attributable to any one specific factor and is not related to any decisions made by Australian car manufacturers. This is a commercial decision taken by our business” said Mr Duncan.